快科技8月22日消息，外设行业头部品牌罗技最近接连摊上大事，先是在美国遭遇了消费者发起的集体诉讼，早前还因为广告文案不当惹怒了大量中国用户，品牌口碑接连遭遇重创。当地时间8月18日，美国某知名律师事务所正式在加利福尼亚州北区联邦地区法院圣何塞分院提起集体诉讼，将罗技列为第一被告。
IWAKI, Japan -- A member of the International Atomic Energy Agency team visiting Fukushima for its first marine sampling since the Fukushima Daiichi nuclear power plant started releasing treated radioactive wastewater into the sea said Thursday he does not expect any rise in radiation levels in the fish caught in the regional seas.The IAEA team watched flounder and other popular kinds of fish being caught off the coast earlier Thursday and brought on boats to the Hisanohama port in southern Fukushima for an auction.“I can say that we don’t expect to see any change starting in the fish," said Paul McGinnity, an IAEA marine radiology scientist.A small rise in the levels of tritium, which cannot be removed from the Fukushima Daiichi wastewater by the plant's treatment system called ALPS, is possible in locations close to the discharge points, but the levels of radioactivity are expected to be similar to those measured before the discharge last year, he said. Fukushima Daiichi started releasing wastewater into the sea on Aug. 24. The release, which is expected to continue for decades, has been strongly opposed by fishing groups and neighboring countries including South Korea, where hundreds of people have protested.China immediately banned all imports of Japanese seafood the day the release began, badly hurting Japanese seafood producers, processors and exporters, and Russia recently joined China in the trade restrictions.The IAEA has reviewed the safety of the wastewater release and concluded in July that if carried out as planned, it would have a negligible impact on the environment, marine life and human health.During the Oct. 16-23 visit, the IAEA team also inspected the collection and processing of seawater and marine sediment near the plant, which suffered triple meltdowns following the March 2011 earthquake and tsunami.The IAEA's visit is significant not only because it is the first since the discharge began but also since the IAEA will be able to see firsthand how the fish is sampled and packed, McGinnity said. This will help them better evaluate the results, not just from laboratory testing and data analysis, he said.IAEA selected six species of fish — olive flounder, crimson sea bream, redwing searobin, Japanese jack mackerel, silver croaker and vermiculated puffer fish — because they are known to have higher levels of radioactivity than other species due to the areas they tend to move around in, McGinnity said. The Japanese government asked the IAEA to conduct the environmental and fish sampling to build confidence about the data that Japan provides amid skepticism in some IAEA member states, McGinnity said without identifying which countries.The sample collection team includes two staff from the IAEA Marine Environment Laboratories in Monaco, as well as experts from laboratories in China, South Korea and Canada.The fish collected Thursday were to be shipped to a Fisheries Agency laboratory in Chiba, near Tokyo, where the IAEA team will inspect them on Friday.They will send identical samples to about a dozen participating laboratories, including in Japan, China, South Korea and Canada, for comparison and analysis of radioactivity and evaluation, the IAEA said. The sampling work will be followed by a separate IAEA task force that will review the safety of the treated radioactive water.Japan’s government has set up a relief fund to help find new markets and reduce the impact of China’s seafood ban. Measures include the temporary purchase, freezing and storage of seafood and promotion of seafood sales at home.TEPCO and the government say discharging the water into the sea is unavoidable because the tanks will reach their 1.37 million-ton capacity next year and space at the plant will be needed for its decommissioning, which is expected to take decades, if it is achievable at all.They say the water is treated to reduce radioactive materials to safe levels, and then is diluted with seawater by hundreds of times to make it much safer than international standards. Some experts say such long-term release of low-dose radioactivity is unprecedented and requires close monitoring.。
B | 本次诉讼的原告代表所有符合条件的美国消费者，指控罗技在2025年以上调额外关税为理由，将旗下产品价格最高上调25%，但后续相关关税政策被美国最高法院裁定为违法，美国政府也给涉及的企业退还了已征收的关税款项，罗技拿到退款之后，却完全没有把此前让消费者额外承担的成本返还给用户。诉状公开的细节显示，罗技在2025年4月集中上调了美国市场至少一半在售产品的零售价，全品类平均涨幅约14%，部分热门外设的最高涨幅直接达到25%。比如旗下旗舰办公鼠标MX Master 3S，售价直接从99.99美元涨到119.99美元，折合人民币涨价超过130元，入门款的K400 Plus无线触控键盘也从27.99美元涨到34.99美元，涨幅远超关税给企业带来的实际成本增幅。罗技首席财务官Matteo Anversa在最近一次财报电话会议上公开透露，这一波集中涨价的举措，直接给公司带来了约150个基点的毛利率提升，而当年新增关税政策预计给企业造成的实际成本影响，仅为70个基点，涨价带来的额外收益已经远远超出了关税增加的支出。按照本次集体诉讼的主张，罗技已经全额从美国政府处拿到了对应关税的退款，本该把当初靠关税名义多收的那部分产品溢价，返还给此前承担了涨价成本的消费者，现在刻意隐瞒退款信息拒不返款的行为，已经涉嫌欺诈消费者。负责本次诉讼的律师Joe Cotchett公开表示，罗技当初明确是以关税成本上涨的理由说服消费者接受提价，如今相关关税本身已经被最高法院裁定为违法，消费者当初被迫多付的这部分溢价，自然理应拿到全额返还。这波美国集体诉讼风波还没平息，早前罗技已经因为运营宣传的低级失误，引来无数中国用户的集中吐槽，品牌的公众形象在国内市场跌到了近年的谷底。不久前，罗技为了推广新款鼠标上线过一支短视频广告，里面的文案表述被大量网友指出存在极具侮辱性的不当内容，相关措辞完全没有尊重国内用户的基本立场。视频的不当文案里直接把普通中国消费者比作宠物，暗示只要产品稍微降价，消费者就会主动凑上来争抢，这种冒犯性的内容瞬间点燃了网友的不满情绪，相关话题很快冲上了各大社交平台的热搜。整个舆论事件爆发之后，罗技第一时间紧急发布官方道歉声明，承认相关文案的表述严重伤害了中国消费者的感情。品牌方当时公开承诺会承担全部管理责任，涉事的相关运营团队已经受到严肃处理，最终官方给出了20万元的内部处罚决定。这个处理结果公开之后还引发了不少网友的不满，大家普遍认为品牌对相关责任人的处罚力度太轻，根本没有起到足够的警示作用，所谓的道歉也显得毫无诚意。
C | 
