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China rejects EU’s ‘unlawful’ extraterritorial overreach in JD.com probe; move signals Beijing’s resolve to safeguard its interests: expert_我的网站

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China's Ministry of Justice Photo: VCG
China's Ministry of Justice Photo: VCG
China on Wednesday determined that the EU's cross-border investigative practices targeting Chinese entities in its probe into JD.com under the Foreign Subsidies Regulation (FSR) constituted unlawful extraterritorial jurisdiction, and said it is barring organizations and individuals from implementing or assisting with the measures.
This statement was made by China's Ministry of Justice (MOJ), together with the Ministry of Commerce (MOFCOM) and other relevant departments. The announcement takes effect immediately.
The finding follows an investigation conducted pursuant to Articles 3 and 6 of China's rules on countering foreign states' unlawful extraterritorial jurisdiction measures. No organization or individual may implement or assist in implementing such measures, according to the official WeChat account of the MOJ on Wednesday evening. 
The announcement sends a clear and firm message about China's position on the EU's unilateral measures, and the bloc should carefully weigh the broader implications of pursuing such actions, including the potential costs to its own interests and China-EU economic and trade relations, a Chinese expert said. Continued use of the FSR in this manner could erode investment confidence and further strain bilateral economic ties, the expert noted.
Countering extraterritorial overreach
A spokesperson for China's MOJ on Wednesday blasted the EU's targeting of JD.com, saying the bloc had arbitrarily demanded extensive and unnecessary information located in China from Chinese entities on a cross-border basis. Such demands are improper and constitute a serious violation of the international rule of law, the spokesperson said.
To safeguard China's sovereignty, security and development interests, as well as the legitimate rights and interests of Chinese citizens, legal persons and other organizations, the Ministry of Justice, together with the Ministry of Commerce and other relevant authorities, determined in accordance with rules on countering foreign states' unlawful extraterritorial jurisdiction measures that the EU's actions constituted unlawful extraterritorial jurisdiction. Any organization or individual is therefore prohibited from complying with or assisting in the implementation of the measures, according to the spokesperson.
The MOJ spokesperson urged the EU to immediately correct its wrongful practices, stop abusing the Foreign Subsidies Regulation as an investigative tool, and provide a fair, just and predictable market environment for companies investing and operating in Europe. If the EU persists with such actions, China will take resolute countermeasures in accordance with law, the spokesperson said.
Chinese e-commerce giant JD.com's $2.5 billion bid for German electronics retailer Ceconomy may involve Chinese subsidies, European ‌Union competition regulators claimed, as they opened a full-scale investigation into the deal, Reuters reported on May 28.
The acquisition will allow one of China's largest retailers to expand outside its home market via Ceconomy-owned electronic products retailers MediaMarkt and Saturn, Reuters reported.
The decision by ⁠the European Commission marks its first in-depth probe of a Chinese deal under its so-called FSR.
This marks another time the rules on countering foreign states' unlawful extraterritorial jurisdiction measures have been invoked since they took effect in April.
In May, the MOJ, together with MOFCOM and other relevant departments, determined after an investigation that the EU's cross border investigative practices targeting Chinese entities in its investigation into Nuctech under the FSR constituted unlawful extraterritorial jurisdiction.
The latest announcement concerning the EU's unilateral move under the FSR once again reflects the Chinese government's firm position on safeguarding national sovereignty, security and legitimate rights and interests, while also representing a clear response to the EU's relevant practices, Jian Junbo, director of the Center for China-Europe Relations at Fudan University's Institute of International Studies, told the Global Times on Wednesday.
"The announcement sends a clear signal to the EU and other countries: China will not accept attempts by any country to use its domestic laws as a basis for exercising unlawful extraterritorial jurisdiction over matters within China, particularly when such actions undermine China's sovereign rights and interests," said Jian.
Likewise, China will not accept attempts to unilaterally address economic and trade frictions through so-called legal instruments when doing so harms the legitimate rights and interests of Chinese companies and the Chinese market, Jian said.
Call on fair, just market
The EU's frequent use of the FSR against Chinese companies is not an isolated occurrence.
In February, the European Commission announced an in-depth investigation under the FSR into Chinese wind turbine manufacturer Goldwind.
Responding to the bloc's move, a MOFCOM spokesperson said that the EU had recently frequently used the FSR to launch investigations into Chinese companies and had escalated investigations into Chinese wind power and security equipment companies to in-depth probes, showing clear targeting and discrimination. China has expressed serious concern and strong dissatisfaction over the moves.
The MOFCOM spokesperson said the EU's investigations had broadened the concept of "foreign subsidies" and involved multiple problems, including insufficient evidence to launch investigations and a lack of transparency in procedures, describing the practices as "typical protectionism in the name of 'fair competition.'"
In January 2025, following an investigation, MOFCOM already determined in accordance with the law that the EU's relevant practices constituted trade and investment barriers. Instead of correcting its practices, the EU has gone further down the wrong path.
"China has made its position very clear, and the EU should fully consider the consequences of continuing with such measures, including their potential impact on the EU itself and on China-EU economic and trade relations," Zhang Jian, a vice president of the China Institutes of Contemporary International Relations, told the Global Times on Wednesday.
If the EU continues to impose excessive restrictions on foreign companies through similar rules, it will not only raise compliance costs for multinational companies but could also undermine the competitiveness of European businesses, Zhang said, noting that the EU economy is already facing considerable challenges, while concerns over excessive regulation, bureaucracy and increasingly complex rules have also grown within Europe.
Moreover, such rules may ultimately constrain European companies as well as foreign businesses, experts noted. At a time when the EU economy is facing difficulties, adding more regulation and restrictions instead of addressing underlying problems would be akin to "drinking poison to quench thirst," potentially creating even greater problems for the European economy, Zhang said.
China and the EU are both major global economies. Chinese investment in Europe not only brings capital, but also creates jobs, strengthens supply chains, introduces new technologies and adds vitality to local markets, Jian said.
Moreover, from new-energy vehicles to air conditioners and other consumer products, Chinese companies have brought high-quality, cost-effective products to European consumers, helping meet much-needed market demand while providing consumers with greater choice.
Jian said that as China-EU cross border investment deepens, regulatory frictions are inevitable, but they should be addressed through dialogue and coordination rather than unilateral expansion of extraterritorial jurisdiction. Respect for each other's judicial sovereignty and legal boundaries is essential to stable and predictable economic and trade ties, the expert said.
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[ 行业] 当你准备购买或置换一辆汽车的时候,你第一个想到的品牌或车系是什么?相信每个人都或多或少的有一些自己的想法与偏好。这些品牌和车系的名字是什么时候“钻”到你脑袋里的呢?可能是一个看过的广告,可能是一次朋友的讨论,也可能是你看过的一篇新闻等等,但它就是不知不觉地在你心里扎了根,让你有想要去更多了解,甚至买下它的念头。消费欲望并不是凭空出现的,你心中的它一定是具备非常吸引你,契合你消费需求的特征。这些特征引导你一步步从关注、了解到最终成交。其中,质价比一定是最重要的,在此基础上还有哪些是吸引你关注的特征呢?
与车百在线联合发布《质价比进化论——2025中国汽车消费洞察报告》,关注质价比消费人群,通过对用户调研数据、用户画像与行为数据、参数配置数据、终端销量数据等海量多维的数据,剖析目标群体的消费需求,厘清用户需求,寻求汽车市场的突破点,助力汽车产业回归良性发展。关注『车市物语』或『研究院』公众号,回复“2025消费洞察”获取完整版报告。品牌积淀、技术积累最吸引用户关注,特别是中低预算用户尤为在意据汽车之调研数据显示,在吸引用户关注的诸多因素当中,品牌积淀深、技术积累雄厚和市场销量大占据前两位,用户偏好占比均超过50%,其中对于中低预算用户而言尤为重要。品牌口碑和技术积累能够给予用户更多信心,或对产品或对售前售后的服务,而市场销量则进一步佐证了品牌是有“真才实学”,被大家所认可。不过,要想抓住高预算用户的心,还需要有日新月异的创新技术、高智能化水平、完善的研发标准、流程,以及能够提供更多的增值服务。
光是口号喊得响亮是不足以在用户心里扎根的,还需要产品过硬,这对意向购车用户而言尤为重要。在燃油车意向用户考虑因素中,排名前五的分别是安全性、油耗、质量、价格和用车成本,其中除质量外的其余四项,对中低预算用户格外重要。
对新能源意向用户而言,续航里程依旧是排名最高的,占比50.7%,毕竟充电尚不能像加油一样便利的当下,续航里程对日常使用的影响依旧是非常大。其次是用车成本、价格和安全性,这些因素的占比均超过40%。高预算用户也并非挥金如土,他们对能耗的在意程度高于其他用户。
座舱交互感受、基础辅助驾驶功能是用户最为关注的,但有且好用才最重要在用户心中成功种草后,只是完成了第一步,但此时此刻在用户心中已经满满地塞下了很多“候选选手”,如何能脱颖而出?细节做到位,是关键。关于智能座舱功能方面,交互感受是用户最为在意的,关注占比达到59%,接近六成。其中,中高预算用户尤为看重。而中低预算用户则相对更在意视觉上带来的冲击和体验。
再来具体看看,座舱中哪些配置能够打动用户。

B | 交互感受方面,手机APP远程操控近乎是必备的功能了,71.9%的用户表示关注。

C | 其次是语音交互能力,占比63.1%,但语音交互能力不能仅仅停留在“有”,还要能好用,否则反而会成为减分项。视觉感受方面,UI设计和屏幕分辨率、清晰度的占比均超过60%。如今产品同质化的当下,如果只是依靠供应商来提供车机,很难达到高适配度,也无法展现品牌个性化,因此品牌一定要参与到研发当中,并且重视研发效果,毕竟大屏时代下,坐进车内,屏幕展现的内容将第一时间映入视线。

触觉感受方面,操作手感与材质触感、座椅基础功能的占比最高,分别为75.2%和74.4%,同样是真皮材质,方向盘的粗细、座椅的形状等,都是影响触觉感受的因素,也是用户上车后真切能体验到的。

D | 听觉感受方面,高端音响、多扬声器和车辆NVH表现水平的占比均超过60%。这两项在实际使用当中是相辅相成的,没有足够静谧的环境,再高端的音响也很难体现它的价值。这对中高预算用户而言,尤为重要。

随着大家了解的信息越来越多,人们也越发关注环保和健康。

E | 在嗅觉感受方面,用户最为关注的两项为内饰材质用料环保、无异味,和车内新风系统、空气净化器,占比分别为79.7%和72.2%,远高于其他项目。

F | 这与前几年出现的毒内饰新闻亦有着直接关系,作为行驶在路上的第三空间,消费者在车内的时间越来越长,因此,对用户而言,材料环保性差是绝对的红线。

智能辅助驾驶方面,用户更多关注的还是基础和较为成熟的L2级辅助驾驶,这两项占比达到46%,接近五成。

G | 随着智驾平权的口号响起,中低预算用户也愈发关注,期待拥有搭载智能辅助驾驶功能的汽车。而中高预算用户则是对新兴的车位到车位辅助驾驶格外感兴趣。

在基础辅助驾驶配置方面,前车防撞预警、行人碰撞预警和驾驶辅助影像的关注占比均超过50%。

H | 主机厂应尽可能保障这些配置达到全系标配。

在高阶辅助驾驶配置方面,自动紧急制动关注度最高,占比达到64.1%,其中低预算用户尤其期待能够拥有。这是一项安全配置,能够在一定程度上为驾乘人员保驾护航,特别是遇到鬼探头、或是驾驶员突然走神的情况,车辆及时的自动制动,将减少事故的发生。
真金白银的优惠最有诚意,70%以上用户表示受用买车,毕竟是一笔不小的开支,仅仅靠品牌、产品带来的吸引或并不足以让消费者下定决心。据调研数据显示,在能够加速购车决策的因素当中,真金白银的优惠依旧是最吸引人的。用户选择来自国家、地方或企业的补贴,以及终端售价大幅优惠的占比均超过70%,远超于其他因素,特别是低预算用户偏好程度更高。而对于高预算用户而言,心仪的新车上市、喜欢的供应商品牌、惊喜的试驾体验以及粉丝文化效应都相对更能戳中他们的心。

I |

在个性化增值服务方面,终身免费保养服务遥遥领先,占比达到75.6%。其次是终身免费车联网流量套餐和更具性价比的售后服务套餐,二者占比均接近60%。

J | 而高预算用户则更为看重免费道路救援以及专属管家式服务,特别的服务会令用户感觉到尊贵体验,令其更愿意付出更高的费用购车。

万事开头难,想要赢得用户,首先要成功让用户关注并产生兴趣,除了过硬的品牌口碑、傲人的销量成绩外,契合用户需求的特质也是一个很好的亮点。仅仅是“便宜大碗”已经很难吸引更多用户的目光了。

K | 随后在用户深度了解的过程中,产品品质的高低尤为重要,特别是智能化相关的软硬件实力,例如智能座舱的交互感受,以及有效提升安全性的辅助驾驶功能,都是用户最为关注的。最后,还要给予用户一针强心剂,特别是补贴优惠、终身免费类服务等尤其能加速用户完成购车决策。爆款车型之所以会“爆”,源于它的强大的综合能力。面对越来越专业且苛刻的消费者,品牌只有把产品做到极致,想用户所想,对目标用户有针对性地满足刚需,才能抓住他们的心,从而完成交易。

L | 与过去不同,品牌与用户的关系不会仅仅止步于交车的一瞬间,而是伴随车主整个用车历程,谁能做到更好,谁就能占据更多市场。(文/ 孙莹)

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Published on:15:07:45


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