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百万级的中国品牌汽车,能卖得出去吗?_我的网站

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一 |     

[ 行业] 5月30日,预热了半年的尊界S800终于上市了,余承东亲自为其站台,欲与迈巴赫S级(参数|询价)一较高下。    
Liberia-flagged vessel Front Eagle Photo: Courtesy of China's Supreme People's Court
    Liberia-flagged vessel Front Eagle Photo: Courtesy of China's Supreme People's Court Guangzhou Maritime Court recently successfully mediated a 180 million yuan ($25 million) dispute arising from a collision between two oil tankers in waters near the Strait of Hormuz, with both parties agreeing to apply Chinese law and submit their dispute to the Chinese court, the Global Times learned from the court on Sunday.
In 2025, two crude oil tankers collided at the eastern entrance to the Strait of Hormuz, 24 nautical miles off Fujairah, United Arab Emirates, media reported.
Owned by oil tanker operator Frontline, the Liberia-flagged vessel Front Eagle collided with the Antigua and Barbuda-flagged vessel Adalynn on the morning of June 17, 2025.
The Adalynn was damaged in the fire. While the Front Eagle was undergoing repairs in Shenzhen, South China's Guangdong Province, Global Shipping Holding Ltd., which owns the Adalynn, applied to Guangzhou Maritime Court for its arrest. Frontline provided a cash security of 203 million yuan to release the arrest and applied to establish a limitation fund for maritime claims.
The court approved the application and allowed Frontline to establish the limitation fund, setting the amount of the fund at 168 million yuan.
Guangzhou Maritime Court held four pretrial conferences on October 11, 2025, January 12, May 6 and July 13, 2026 to complete preparations for evidence examination, technical investigations and reported the relevant pretrial arrangements to the provincial high court, the Global Times learned from the court. 
The court held a public hearing for the case on July 14, 2026.
No government agency had conducted an investigation into the collision, and no official findings were issued after the accident. Taking into account the unique burden-of-proof challenges in maritime collision disputes, Guangzhou Maritime Court took measures to preserve key evidence when handling the vessel arrest, including navigation logs, AIS data, voyage data recorder (VDR) records and CCTV footage, the court told the Global Times in a statement on Sunday.
Under a process that involves exchanging evidence inventories, sealing materials simultaneously and jointly reviewing them after evidence submissions, the court helped ensure the authenticity of critical records and laid the groundwork for determining the facts of the case.
As the two sides and their respective maritime experts reached sharply different conclusions over liability, the court introduced a maritime technical investigator mechanism, with the consent of both parties, allowing technical experts to participate throughout the proceedings. Drawing on the preserved evidence, investigators reconstructed the collision, assessed the vessels' encounter situation and clarified the parties' respective responsibilities.
Following the hearing, the court facilitated mediation, and the two parties reached a settlement agreement on July 27, 2026. On July 31, the court organized the distribution of the maritime liability limitation fund among creditors involved in the foreign vessel collision dispute and related charter-party disputes. 
Representatives of the Adalynn traveled from overseas to the court to present a letter of appreciation and a commemorative banner in recognition of the court's efforts, according to the court statement. 
After the Guangzhou Maritime Court accepted the case, both parties agreed to apply Chinese law to establish a maritime liability limitation fund and resolve their substantive dispute, breaking away from the long-standing reliance of international shipping disputes on European and US courts and legal systems.
Choice of justice 
Bilov Viacheslav, a representative of Global Shipping Holding Ltd., told the Global Times that the main reason they chose a Chinese court to mediate the case is that "we want absolutely fair, unbiased approach to this issue. Because nowadays in this world, there are some countries which believe that they are authorized to give instruction to all others, which definitely is having influence on the decisions of the judge on the approach to the case."
Viacheslav gave the Chinese court's handling of the case a five-star rating, saying he had expected the dispute to take at least three years to resolve, but the Chinese court settled it within just one year. He also praised the judges and lawyers for their commitment to advancing the case throughout the proceedings.
"The judges and lawyers worked to advance the case with the same level of commitment as I did, even though the case directly concerned my own interests. This left a deep impression on me about litigation in China," Viacheslav said.
The case involved two foreign parties and a collision that occurred near the Strait of Hormuz, with no direct connection to China or Guangzhou Maritime Court initially. The fact that the parties chose to seek vessel arrest in China and agreed to apply Chinese law demonstrates the credibility and appeal of China's maritime judicial system, Wu Guining, vice president of the Guangzhou Maritime Court, who served as the presiding judge of the case, told the Global Times. 
The court also introduced a maritime technical investigator mechanism in the case, an innovation aimed at addressing complex technical issues arising from vessel collision accidents, Wu said, noting that through technical investigations, the court was able to establish the facts of the case more efficiently, highlighting the integration of professional maritime investigation capabilities with China's specialized maritime adjudication system.
The case demonstrates China's ability to handle major, complex and cross-border maritime disputes with professional expertise, Wu said.
The handling of the collision between the two vessels is just one example of how Chinese courts have been dealing with a growing number of foreign-related maritime cases in recent years.
The Global Times learned from China's Supreme People's Court (SPC) in October last year that over the past 40 years, Chinese courts have handled a total of 88,000 foreign-related maritime cases involving parties from 146 countries and regions.
At a lecture held by the SPC on Friday, Shen Hongyu, director of the Fourth Civil Division of the SPC, told the Global Times that in recent years, Chinese courts have become more influential in participating in and promoting global ocean governance reform. Maritime justice serves as an important instrument for practicing the vision of a maritime community with a shared future and for advancing the reform of the global ocean governance system. 

二 | 作为国产旗舰天花板,顶级黑科技全副武装。

三 | 智能辅助驾驶能力自是不用说,舒适型配置也是极致丰富,相比之下,定价相近的迈巴赫S 480(入门级车型)略显“寒酸”。但,在百万级的超豪华市场,这样的“高性价比”能否战胜品牌溢价,占领用户消费心智的高地?百万级的中国品牌汽车,真的能卖出去吗?

风光开场,能否笑到最后?2024年11月26日,尊界S800正式开启预售,预售价100-150万元,关注热度一度冲至峰值,在需要缴纳意向金2万的前提下,预售48小时收获了2108台的订单。这是个怎样的量级?直接对标的迈巴赫S级,近十年内平均月销量最高仅1186台,期间3年月销甚至不过500台。
数据来源:终端销量
但是,预售高潮过后,关注热度快速冷却。虽然,随后的半年内新车车色、内饰以及黑科技技术相继曝光,也曾一度掀起小波澜,但与此前的高涨相比相形见绌。高调抢眼的订单数量能否成功转化为实际购买?还尚未可知。
数据来源:大数据,关注人数数据
有钱人的世界,难以捉摸据调研数据显示,当问到用户“手握150万,你会选择哪款车?”不出所料地更多人选择了拥有百年品牌历史的迈巴赫S480。

四 | 毕竟,不管产品如何,光品牌名称就足以气场十足了。

五 | 但是,值得欣喜的是,依旧有34.3%的用户愿意选择尊界S800。

数据来源:调研数据。
在50万以上高购车预算用户中,虽然对海外豪华品牌偏好的人占比最高,达到65%,但是对中国品牌的偏好也超过了40%,特别是中国新势力品牌,达到45%,远远高于海外主流品牌。智能化、电动化助力中国品牌形象向着高度迈进。
数据来源:调研数据
传统对豪华汽车品牌的认知已经被颠覆,高达92.3%的被调研用户认可中国品牌的高端身份。其中,认为鸿蒙智行(问界、智界等)、仰望是高端品牌的用户占比均超过了40%;认为红旗和小米汽车是高端品牌的用户占比超过30%。

六 | 口碑的建立,与产品的进步有着直接的关系。

数据来源:调研数据
高端产品先行,以实力鉴证收获口碑品牌向上高端化,依托的基柱之一就是产品高端化。据大数据,至2025年1-4月,官方指导价50万以上的上市新车中,中国品牌已经占据20.6%的席位,相比2018年增长了20个百分点。而指导价100万以上的上市新车,虽然豪华品牌依旧是绝对主力,占据九成以上的占比,但中国品牌也贡献了6.1%的份额,与2018年相比,实现了0的突破。
数据来源:大数据,新车型统计不含待售、未售车型。中国品牌包括中国主流品牌和中国新势力品牌
在这些中国品牌高端新车当中,纯电动贡献了半数以上的力量。

七 | 其中50万以下占比52.3%,100万以上占比53.3%。其次是传统燃油,依旧占据超过20%的份额。

数据来源:大数据,新车型统计不含待售、未售车型。中国品牌包括中国主流品牌和中国新势力品牌
中国品牌高端车并非有价无市赢得高端市场用户的认可,远比生产高端产品要难得多,中国品牌正在一步步践行、努力。

八 | 据经销商终端新车销售发票价格(裸车含税)数据,旗下推出指导价30万及以上高端车型的中国品牌中,38.9%的品牌平均成交价均超过30万元。不过,再向上到50万级便明显势微,除了仰望和猛士全系指导价均超50万没有可比性外,其他中国品牌50万以上销量贡献微乎其微,BBA则展示出百年老牌豪华品牌的实力了。毕竟罗马不是一天建成的,中国品牌的高端化仍任重道远。

数据来源:大数据产品AI营销大脑
好的开始是成功的一半,凭借智能化、电动化的优势,中国品牌正在逐步向上冲击高端市场,或许现在销量还较低,用户更多还停留在关注阶段。但,勇敢的一步已经迈出去了,只要产品力过硬且持续稳定,一定能守得云开见月明。

九 | (文/数据分析/ 孙莹 数据提供/吕明、董国德)

十 |

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Published on:01:23:02


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